ANALYSIS OF HIT PHENOMENON BY THE FACTOR OF ADVERTISEMENT, WORD-OF-MOUTH, AND DECLINE OF AUDIENCES
The emergence of social media has facilitated interactions among people. Interactions on social media can be considered very similar to real-world interactions, allowing digital social media data to serve as a valuable resource for analyzing real-world dynamics. A hit phenomenon occurs when a par...
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| Format: | Final Project |
| Language: | Indonesia |
| Online Access: | https://digilib.itb.ac.id/gdl/view/80597 |
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| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |