UI DESIGN AND UX RESEARCH IN THE DEVELOPMENT OF A CENTRALIZED E-MENU APPLICATION TO IMPROVE THE QUALITY AND SERVICES OF THE CULINARY INDUSTRY DIGITALLY

• Main Author: Darrel Alwafin, Muhammad
• Format: Final Project
• Language: Indonesia
• Online Access: https://digilib.itb.ac.id/gdl/view/80643
• Institution: Institut Teknologi Bandung

With the increasing use of digital menus in many restaurants in Indonesia, those establishments that have not previously implemented digital menus see this as a competitive challenge, compelling them to adopt this technology. The satisfaction of respondents with the current state of digital menus is mixed. Although most claim to be moderately satisfied with their experiences, a small percentage express being very satisfied. This indicates that there is still ample room for improvement in their digital menu systems. This report will delve into the crucial roles of User Interface Design (UI Design) and User Experience Research (UX Research) in the development of a centralized e-menu application. The primary focus of this research is to enhance the quality and digital services in the culinary industry. By leveraging UI Design concepts, the e-menu application can be crafted with an intuitive, aesthetic, and user-friendly interface, thereby improving the overall user experience. Meanwhile, through UX Research, a profound understanding of user needs and customer preferences can be acquired, enabling developers to refine features and functions more effectively. The integration of UI Design and UX Research is expected to provide innovative solutions that positively impact customer experience and operational efficiency in the digital culinary industry.