ANALYSIS MARKETING CONTENT IN INCREASING CUSTOMER ENGAGEMENT ON INSTAGRAM SOCIAL MEDIA OF APPLICATION RECORD ORDERS FOR MSMES: CASE STUDY OF KREALOGI’S INSTAGRAM ACCOUNT

Globalization, particularly in the digital era, has ushered in rapid advancements with profound impacts on societal behaviour and interactions. Krealogi, a startup offering the Record Orders for MSMEs application, utilizes social media platforms like Instagram for extensive communication, aiming to...

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Bibliographic Details
Main Author: Anggun Kusrini, Annisa
Format: Final Project
Language:Indonesia
Online Access:https://digilib.itb.ac.id/gdl/view/80768
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Institution: Institut Teknologi Bandung
Language: Indonesia