PROPOSED MINIMUM VIABLE PRODUCT USING DESIGN THINKING APPROACH, CASE STUDY: JURAGANKOS BANDUNG, A BOARDING HOUSE INTERMEDIARY PLATFORM IN BANDUNG RAYA

• Main Author: Maulana, Imran
• Format: Theses
• Language: Indonesia
• Subjects: Manajemen umum
• Online Access: https://digilib.itb.ac.id/gdl/view/80786
• Institution: Institut Teknologi Bandung

Juragankos Bandung is an intermediary platform that connects boarding house owners with individuals seeking accommodation in the Bandung Raya area. As the journey of Juragankos Bandung in developing a user-centric MVP (Minimum Viable Product) and the need for an independent platform beyond social media to revolutionize boarding house rentals in Bandung Raya, the goals and challenge is to identify and determine a set of feature recommendations for Juragankos Bandung MVP development that addressing the identified needs and preferences of prospective boarding house seekers. Design thinking serves as the backbone of this study, guiding through stages of empathize, define, ideate, prototype, and test to systematically progress from understanding the end-users perspectives. Several tools are used in every stage consisting of user persona, empathy map, value proposition canvas, SCAMPER, high fidelity prototyping, and usability testing to contribute uniquely to the development of the MVP, ensuring the final product is user-centric and market-ready. The study utilizes qualitative research techniques, conducting semi-structured interviews with thirteen prospective users, both in person and via Google Meet. For analyzing the gathered data, it employs methods like thematic and content analysis, alongside benchmarking features with existing platforms in the market. Insights from the value proposition canvas help to identify what is the key needs and preferences of individuals seeking boarding houses in Bandung Raya. Subsequently, the SCAMPER technique is employed to generate proposed key features for the MVP of Juragankos Bandung. These features include seven key elements, among which are Embedded Google Maps Integration, Interactive 360-degree Virtual Tours, Property Rating System with Photo Reviews, Close to University-Based Search Filters, Oper Sewa, Direct Chat, and Reverse Searching System.