BUSINESS STRATEGIC REALIGNMENT FOR A SUSTAINABLE FASHION BRAND (STUDY CASE: HOUSE OF MAJIK AS AN UPCYCLING FASHION BRAND)
Sustainability has become the highlight of the fashion industry’s agenda, concerning the urgency to move toward responsible practices under growing customers. However, when such sustainable brands experience a surge in popularity, they are confronted by the challenge to scale up their business while...
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| Main Author: | |
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| Format: | Theses |
| Language: | Indonesia |
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| Online Access: | https://digilib.itb.ac.id/gdl/view/80789 |
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| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |