GO-TO-MARKET STRATEGY OF PHARRELL THE CROCODILE ARTISAN TEA
Pharrell the Crocodile faces the challenge of increasing consumer awareness and purchase behavior of its products. Despite implementing marketing strategies, awareness of the product has not reached the desired level, and has not been able to encourage consumers to make purchases. In an effort to ad...
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| Main Author: | |
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| Format: | Theses |
| Language: | Indonesia |
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| Online Access: | https://digilib.itb.ac.id/gdl/view/80832 |
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| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |