PROPOSED MARKETING STRATEGY TO INCREASE RE-VISIT INTENTION AND PURCHASE INTENTION OF TOURIST IN YOGYAKARTA â CASE CV. JOGJA JALAN JALAN
The tourism industry has been bounced back post Covid-19 pandemic after 2021, especially in Yogyakarta city. As part of marketing strategy of service company, 7P’s and customer behaviour analysis are separately studied by several researchers. But it is important to find direct connections betw...
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| Format: | Theses |
| Language: | Indonesia |
| Online Access: | https://digilib.itb.ac.id/gdl/view/80883 |
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| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |