ATTITUDINAL LOYALTY MANIFESTATION IN BANKING: CROSS-BUYING BEHAVIOR AND CUSTOMER ADVOCACY
This study investigates the relationship between customer advocacy, attitudinal loyalty, cross-buying behavior, Quality of Life, and Corporate Social Responsibility (CSR) support in the context of the banking industry. The research problem focuses on understanding how attitudinal loyalty influences...
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| Main Author: | |
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| Format: | Theses |
| Language: | Indonesia |
| Online Access: | https://digilib.itb.ac.id/gdl/view/80888 |
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| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |