BUSINESS STRATEGY AND INNOVATION FOR TELEVISION INDUSTRY IN THE DIGITAL ERA: A STUDY CASE FROM RCTI
This study explores how the digital evolution and technological advancements compel the television industry, particularly RCTI, one of Indonesia’s leading television networks, to sustain its performance. A key determinant of television industry success lies in program ratings, with higher ratings...
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| Format: | Theses |
| Language: | Indonesia |
| Online Access: | https://digilib.itb.ac.id/gdl/view/80891 |
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| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |