PROPOSED MARKETING MIX STRATEGY IN ORGANIC FERTILIZER TRADING COMPANY BY UTILIZING BIG DATA ANALYTICS (CASE STUDY : PT SIMCO TRIDATAMA)
The agricultural industry plays a pivotal role in a country’s food security and sustainability. While fertilizer products are essential for providing nutrition to crops, in practice, the excessive use of chemical fertilizers can lead to detrimental effects on soil quality, including physical,...
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| Format: | Theses |
| Language: | Indonesia |
| Online Access: | https://digilib.itb.ac.id/gdl/view/80898 |
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| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |