THE ROLE OF STIMULUS-ORGANISMRESPONSE (SOR) IN E-COMMERCE STRATEGIC DECISION MAKING FOR SUSTAINABILITY
Given the rapid evolution of the e-commerce landscape, businesses are presented with the important task of embracing sustainable practices. This thesis delves into the vital role played by the Stimulus-Organism-Response (SOR) framework in facilitating strategic decision-making processes within...
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| Format: | Theses |
| Language: | Indonesia |
| Online Access: | https://digilib.itb.ac.id/gdl/view/80900 |
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| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |
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