DEVELOPING MARKETING STRATEGY TO ACQUIRE POTENTIAL CUSTOMERS UNDER 35 YEARS OLD FOR DIETARY SUPPLEMENTS COMPANY: CASE STUDY OF 4LIFEINDONESIA
The current market trend of dietary supplements was driven by the segment of people under 35 years old and their rising awareness of health, well-being, and performance enhancement. This market research focuses on the marketing strategy that can be applied by 4Life Indonesia, a dietary supplem...
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| Main Author: | |
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| Format: | Theses |
| Language: | Indonesia |
| Online Access: | https://digilib.itb.ac.id/gdl/view/80907 |
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| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |
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