STRATEGIES TO IMPROVE SALES PERFORMANCE OF CAR LOAN PRODUCTS IN BANK SHINHAN INDONESIA
One of Bank Shinhan’s bestselling retail products, My Car Loan, has a positive sales performance internally. However, it has not reached its target since it started in early 2022. When compared to other car financing competitors, Bank Shinhan is far behind in terms of sales performance. There are ma...
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| Format: | Theses |
| Language: | Indonesia |
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| Online Access: | https://digilib.itb.ac.id/gdl/view/80990 |
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| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |