POST-DISASTER BUSINESS CONTINUITY OF THE CREATIVE INDUSTRY (CASE STUDY: KASONGAN AREA AND JIPANGAN AREA, BANTUL REGENCY IN THE AFTERMATH OF THE 2006 EARTHQUAKE)

• Main Author: Rifa Fadlia, Cut
• Format: Final Project
• Language: Indonesia
• Subjects: Perencanaan wilayah
• Online Access: https://digilib.itb.ac.id/gdl/view/81087
• Institution: Institut Teknologi Bandung

The development of creative industries plays a significant role in regional economic growth. In Indonesia, creative industries are often rooted in traditional arts and culture, particularly in rural areas. This sector holds promise for boosting regional economic development but faces vulnerability to disasters. To achieve disaster resilience, the creative industry can strive to build business continuity through a business continuity management strategy approach. Due to thei inherent creativity, creative industries may be better equipped to navigate crisis situations. Creative industries based on traditional arts and culture have their own creative processes in building business continuity to achieve disaster resilience. This research aims to identify how the creative industry builds business continuity after the earthquake disaster. The theoretical foundation of this research rests on the concepts of creative industries, creative industry resilience, and business continuity management. Employing a qualitative approach, this study utilizes a case study design focusing on the creative industries in the Kasongan and Jipangan areas of Bantul Regency. Data collection was conducted through interviews, and qualitatives analysis was performed using comaprative and explanatory building techniques. The research findings indicate that the internal process of building post-disaster business continutiy by the creative industry leverages both inherent and adaptive capacities. Creativity serves as a key strenght, enabling the industry to innovate and building business continuity after a disaster. Additionally, strong internal controls, encompassing capabilities and a positive mindset, facilitate the industry’s execution of all internal processes for post-disaster business continuity. Notably, the creative industry demonstrates a degree of independence in building business continuity after disasters, without a strict reliance on external parties. However, external support can expedite the post-disaster recovery process.