BRANDING THE CITY OF JAKARTA AS A FESTIVAL CITY BY UTILIZING THE GOVERNMENT AREA POST THE TRANSFER OF THE NATION'S CAPITAL

• Main Author: Suwarna, Robi
• Format: Theses
• Language: Indonesia
• Subjects: Perencanaan wilayah
• Online Access: https://digilib.itb.ac.id/gdl/view/81137
• Institution: Institut Teknologi Bandung

The relocation of the National Capital causes Jakarta to lose its potential consumers, namely those who work as civil servants, TNI, POLRI and other government institutions who will leave Jakarta and there will be a lot of abandoned land and government buildings that must be utilized. This research aims to identify the application of festival city branding in Jakarta as a new form of strength in the form of tourism and creative economy by utilizing government land and buildings. The targets are: (1) Identifying the influence and success factors of festival city city branding, (2) Analyzing the location of festival activities, (3) Analyzing the influence of transportation use on the environment, (4) Identifying Jakarta festival city branding with strategic management development and implementation steps. The data collection method was carried out through observation, review of literature documents and legal documents, visual data from precedents, interviews with Jakarta government stakeholders and asset managers using a purposive sampling method, as well as community questionnaires using quota sampling. This research uses a quantitative qualitative combination approach with a concurrent model, namely quantitative simple linear regression and descriptive qualitative. This research shows that Jakarta has the potential to become a Festival City, especially by utilizing government areas after the move of the National Capital and its regional assets. The impact of improving the economy, improving social problems and preserving culture are primarily the expected goals. The important thing in the festival city development planning process is using city branding instruments, especially regarding understanding key actors and the community and expressing the city branding concept in development plan documents. It is hoped that this research will provide recommendations for the Jakarta Government and can become a reference for other cities in Indonesia in carrying out development planning with the festival city branding concept.