FREQUENCY MIGRATION CHALLENGES AND STRATEGIC DECISIONS-MAKING IN BROADBAND WIRELESS ACCESS NETWORKS

• Main Author: Sulaeman, Maman
• Format: Theses
• Language: Indonesia
• Subjects: Manajemen umum
• Online Access: https://digilib.itb.ac.id/gdl/view/81271
• Institution: Institut Teknologi Bandung

The strategic migration of PT. XYZ's telecommunications network from the 3.3 GHz to the 10 GHz band represents a significant endeavor to capitalize on enhanced bandwidth and service quality while aligning with regulatory standards for sustained growth in a competitive landscape. This thesis meticulously examines the multifaceted aspects of this migration, employing a SWOT analysis, Qualitative Data Analysis, and the Analytical Hierarchy Process (AHP) to discern the optimal pathway forward. The impetus for this study lies in the pressing need for telecommunications companies to adapt to the rapidly evolving technological landscape and regulatory environment to maintain competitiveness and meet increasing consumer demands. This research navigates through the initial stages of identifying the strategic, operational, and financial implications of PT. XYZ’s frequency migration. It delves into the background of Broadband Wireless Access (BWA) technology, the significance of the 3.3 GHz and 10 GHz bands in telecommunications, and the broader context of industry trends necessitating this shift. Methodologically, the research integrates SWOT analysis, stakeholder analysis, qualitative data analysis (QDA), and the Analytical Hierarchy Process (AHP) to provide a holistic understanding of the migration's complexities. This multi-faceted approach facilitates a comprehensive evaluation of the migration's technological, operational, and strategic aspects, offering nuanced insights into the challenges and opportunities inherent in the transition to the 10 GHz band. The culmination of these analyses informs a series of strategic recommendations aimed at fostering operational and technical excellence, strategic financial management, regulatory engagement and compliance, and a customer-centric approach. The thesis posits that successful adaptation to the 10 GHz spectrum necessitates more than mere technological upgrades—it demands a holistic strategic realignment encompassing operational efficiency, financial acuity, regulatory adherence, and enhanced market positioning. This research contributes to the academic and practical understanding of network migration within the telecommunications sector, offering a nuanced insight into the complexities of transitioning to higher frequency bands. It provides a framework for other telecommunications entities considering similar migrations, emphasizing the importance of a multifaceted strategic approach to navigate the challenges and leverage the opportunities presented by such technological advancements.