CITY BRANDING IMLEMENTATION AS A STRATEGY FOR TOURISM DEVELOPMENT IN TOMOHON CITY
City branding is a way to highlight the potential and identity of a city to enhance competitiveness, shape its image, and attract tourists. Therefore, city branding becomes a widely used strategy for cities to develop and market their tourism. This research takes a case study of Tomohon City, which...
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| Main Author: | |
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| Format: | Theses |
| Language: | Indonesia |
| Online Access: | https://digilib.itb.ac.id/gdl/view/81273 |
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| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |