STUDY OF CHANGES IN DEMAND-SUPPLY FACTORS FOR URBAN MOTORCYCLE-BASED RIDE-HAILING OPERATIONS(CASE STUDY IN BANDUNG CITY)
<p align="justify">The increasing number of motorcycle-based ride-hailing (MBRH) is a unique phenomena that has significantly colored the dynamics of Indonesia's transportation sector. With a very rapid growth rate and a very user-friendly service system, this mode outperforms p...
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| Format: | Dissertations |
| Language: | Indonesia |
| Online Access: | https://digilib.itb.ac.id/gdl/view/81491 |
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| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |
| Summary: | <p align="justify">The increasing number of motorcycle-based ride-hailing (MBRH) is a unique phenomena that has significantly colored the dynamics of Indonesia's transportation sector. With a very rapid growth rate and a very user-friendly service system, this mode outperforms preceding conventional modes and is even seen as a disruptive mode that alters the existence of other modes. There are various factors that are considered to influence the perspectives and motivations of users and drivers so that they have an impact on the demand and supply of MBRH operations. This study investigates the factors that cause changes in user motivation to use MBRH and the factors that cause changes in driver job satisfaction as a MBRH driver in Bandung city. We use a survey questionnaire to explore the perspectives of both users and drivers. Based on survey data and the structural equation modeling method used to test the validity of the factor with the strongest influence from the two perspectives, The results of research from the user's perspective indicate that the impact of tariff adjustments that have been implemented has an influence on users' desire to use MBRH, so that this will influence potential demand. Meanwhile, from the driver's perspective, it is indicated that the income indicator from MBRH has an influence on driver motivation, which currently tends to decline. This condition is greatly influenced by the number of orders, which tends to decrease, so that income from MBRH is considered no longer a prospective source of income for most driver partners. Finally, several proposed efforts and policies for the government, applicators, drivers and other relevant stakeholders, both related to legal aspects, operational, setting tariffs, safety and controlling MBRH operational, etc., in managing the operational sustainability of MBRH and the public transportation system, especially in urban areas.<p align="justify">
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