IDENTITY AND COLLABORATION OF CREATIVE INDUSTRY SUBCULTURES: BANDUNG CREATIVE COMMUNITY COLLECTIVE SPACE

• Main Author: Rohadi Roid, Muhammad
• Format: Final Project
• Language: Indonesia
• Subjects: Arsitektur
• Online Access: https://digilib.itb.ac.id/gdl/view/81528
• Institution: Institut Teknologi Bandung

Every individual has their own way of reflecting their identity through various preferences they choose. In the context of creative industry subcultures, these preferences can include the clothes they wear, the music they listen to, the places they socialize, and many other preferences. When individual preferences intersect and accumulate, they can form a collective identity that becomes the foundation of a community within the creative industry. The city of Bandung is one of the cities that accommodates the activities of creative communities, with well- established subcultures in the clothing and music industries. The development of these two subcultures paralleled in the 1990s, when local bands promoted their image through merchandise such as clothing, leading to the emergence of distribution outlets (distros) that continue to thrive today. The development of creative subculture communities needs to be accompanied by physical spaces that accommodate their activities. The potential for wider community development will be limited if there is no space that can accommodate and represent their culture. Thus, the growth of the creative industry community has created a need for collective spaces that can facilitate various aspects of creativity. These collective spaces become an important means for more effective collaboration, broader experimentation, more innovative art production, and opportunities for interaction and discussion. When communities are physically separated, several challenges arise that can potentially limit the development of the creative industry. One of the challenges that arise is the limited interaction between creators and their audience. Physically separated community spaces can reduce opportunities for artists or designers to interact directly with their audience. This can hinder the exchange of ideas, direct feedback, and a deeper understanding of the appreciation given by the audience to the artworks and the potential involvement of the audience in the creative process. Cooperation among creators can also be hampered when they are isolated in different spaces. Collaboration is often one of the key aspects of innovation in the creative industry. When artists or designers are scattered across various physical locations, this can hinder the creative process that involves the exchange of ideas and the merging of talents from various individuals. The lack of inclusivity in collective spaces with limited capacity is also a major issue. In such cases, some individuals may not be able to access these collective spaces effectively, creating inequality in opportunities to participate and grow in the creative industry. Therefore, it is important to consider the development of inclusive collective spaces that can better facilitate the growth of the creative industry. Spaces that support collaboration, direct interaction, and greater capacity will play a key role in encouraging positive development in the creative industry, as well as ensuring broader opportunities for various parties to participate in this ecosystem. The city of Bandung has built a strong creative industry ecosystem, where many creative individuals have created works within various scenes or subcultures of the creative industry. This is evident from the increasing number of local brands, community events, and creative individuals. Bandung's creative industry has undergone preference changes over time and has successfully adapted thanks to the close connection between the identities of creative individuals, brands, and fans of the works. Over time, Bandung has become a stage for creative individuals, brands, and trends to evolve through various periods, continuing to develop to this day. With the growth of the creative industry community, including the increasing number of practitioners, brands, and community members, there is an urgent need for spaces that can reflect their collaborative spirit, allow for closer interaction, and support more positive development of the creative industry through architecture.