DETERMINE CSR PROGRAM RESOURCES ALLOCATION AT PT PERTAMINA INTEGRATED TERMINAL JAKARTA: ANALYTIC HIERARCHY PROCESS APPROACH

• Main Author: Gusti Putu Octavio, I
• Format: Theses
• Language: Indonesia
• Online Access: https://digilib.itb.ac.id/gdl/view/81620
• Institution: Institut Teknologi Bandung

This study critically examines the Corporate Social Responsibility (CSR) programs of Pertamina Integrated Terminal Jakarta (ITJ), employing the Analytic Hierarchy Process (AHP) methodology and Thematic Analysis. AHP, a methodology developed by Saaty, is used for its effectiveness in multi-criteria decision-making, harmonizing qualitative and quantitative factors. This approach breaks down decision-making components into goals, criteria, and alternatives, allowing for a comprehensive evaluation of CSR programs. The study also utilizes an AHP Online System provided by BPMSG to generate objective results. In-depth thematic analysis of interviews reveals a strong integration of CSR into Pertamina ITJ’s business strategy, focusing on community development, sustainability, and stakeholder engagement. The qualitative analysis identifies themes related to the implementation of environment management in CSR, the importance of program management, evaluation, and continuous improvement. The interviews highlight the necessity of aligning CSR with business strategies, understanding community needs, and adapting to external environmental and market changes. The AHP results indicate that continuous improvement and innovation in CSR programs are prioritized, along with community development and empowerment. Effective management, risk management, and impact measurement are also emphasized, demonstrating the company's commitment to systematic oversight and continuous improvement. However, the research suggests the need for greater emphasis on long-term community development, consistent impact evaluation, and the integration of sustainability principles. The study concludes that Pertamina ITJ's CSR strategy effectively combines systematic management, risk mitigation, and ethical responsibility. While it excels in program management and stakeholder engagement, there are opportunities for enhancement in community development, impact assessment, and sustainability integration. This research provides valuable insights into the complexities of managing CSR programs and highlights the importance of a comprehensive, adaptable approach for sustainable development. It serves as a model for integrating CSR into core business operations and underscores the pivotal role of continuous evaluation and stakeholder engagement in CSR success.