SUSTAINABLE TOURISM DEVELOPMENT STRATEGIES IN MUTUN BEACH PESAWARAN DISTRICT BASED ON TOURIST PERCEPTIONS

• Main Author: Dara Vanesa, Shalika
• Format: Final Project
• Language: Indonesia
• Subjects: Produksi
• Online Access: https://digilib.itb.ac.id/gdl/view/81738
• Institution: Institut Teknologi Bandung

Tourism is a potential sector that provides many benefits in various aspects but can have negative impacts if not managed well. Sustainable tourism is one of the tourism development concepts to create sustainable destinations that prioritize local communities, are appropriate according to local culture, and are environmentally friendly. Carrying capacity is also very important to prevent tourism from occurring in tourist destinations so as to avoid negative impacts and maintain continuity. Mutun Beach is one of the most popular and popular beaches among tourists in Lampung Province because it has beautiful sea views with clean beaches, white sand, and no big waves. However, in practice, the tourism potential has not been fully managed well and there are still obstacles to developing tourism in Lampung Province, including Mutun Beach. This research targets identifying the carrying capacity of Mutun Beach tourism, socio-demographic characteristics and travel patterns of tourists, conditions, and perceptions of tourists regarding tourism components and principles of sustainable tourism, as well as developing a strategy for developing sustainable tourism based on tourists' perceptions. The research results show that the carrying capacity of Mutun Beach is greater than the actual number of visits so it can be developed to increase the number of tourists. The characteristics of tourists show that Mutun Beach is a beach visited by tourists from different backgrounds. Mutun Beach has potential but requires hotel development, accessibility, and services and facilities. Tourism development at Mutun Beach has not been carried out optimally as indicated by the existence of tourism component variables and sustainable tourism principles that have not been developed in tourist destinations. Importance Performance Analysis (IPA) was used to develop a strategy for developing tourism components and sustainable tourism principles at Mutun Beach based on tourist perceptions and produced 13 variables on top priorities.