EXAMINING FACTORS INFLUENCING INDIVIDUAL'S INTENTION TO PURCHASE ONLINE USING SOCIAL MEDIA IN INDONESIA
Purpose – This study, which based on the theory of Stimulus-Organism-Response (SOR), aims to examine electronic word of mouth (E-WOM), trust, and perceived value as the factors influencing individual’s intention to purchase online in Indonesia Design/methodology/approach – A filtered question online...
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| Main Author: | |
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| Format: | Theses |
| Language: | Indonesia |
| Subjects: | |
| Online Access: | https://digilib.itb.ac.id/gdl/view/81867 |
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| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |