ANALYSIS OF THE INFLUENCE OF THE MARKETING MIX ON TOURISTS’ REVISIT INTENTION IN URBAN HERITAGE TOURISM AT KAWASAN KOTA LAMA TANGERANG

ANALYSIS OF THE INFLUENCE OF THE MARKETING MIX ON TOURISTS’ REVISIT INTENTION IN URBAN HERITAGE TOURISM AT KAWASAN KOTA LAMA TANGERANG

Kawasan Kota Lama Tangerang is an urban heritage area with cultural heritage buildings and residential areas that still maintain Chinese architecture. The Government of Tangerang City will make Kawasan Kota Lama Tangerang a cultural and creative economy center. Optimizing the marketing mix can contr...

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Bibliographic Details
Main Author: Angelica A. S., Leanora
Format: Theses
Language:Indonesia
Online Access:https://digilib.itb.ac.id/gdl/view/81900
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Institution: Institut Teknologi Bandung
Language: Indonesia

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https://digilib.itb.ac.id/gdl/view/81900

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