DESIGN OF AN ATMOSPHERE BUILDER PRODUCT FOR INDONESIAN POP MUSIC PERFORMANCES

• Main Author: Widyadari Wicaksono, Margareth
• Format: Final Project
• Language: Indonesia
• Online Access: https://digilib.itb.ac.id/gdl/view/81926
• Institution: Institut Teknologi Bandung

Pop music performances in Indonesia face challenges in creating immersive and holistic experiences for the audience. Many music performances still rely on conventional visual and auditory elements, often lacking a deep and unique impact. This research aims to design an "Atmosphere Builder" product using a creative scenography and modular approach, to leverage multisensory elements (visual, auditory, and olfactory) to build a more profound and distinctive listening experience for pop music performances. Lipps (1903) emphasized the importance of natural elements in creating an atmosphere that can refresh and enrich human experiences. Drawing on this concept, the "Atmosphere Builder" is designed to accommodate musicians' needs to express their works more expressively and interactively. The modular approach allows flexibility and customization of the device according to user preferences and psychological responses, which is expected to enhance audience engagement and satisfaction. This research is expected to make a significant contribution to enriching the culture of music performances in Indonesia by providing opportunities for musicians to create and innovate more freely. By combining advanced technology and multisensory elements, this device can be adapted to various spatial settings, creating more immersive and holistic music performance experiences. The methods used in this research include literature review, case studies, experimental research, and surveys to obtain in-depth analysis and relevant data.