IDENTIFICATION OF INNOVATION DIFFUSION PROCESS OF SHOPPING CENTERSSHOPPING CENTERS IN INDUSTRIAL ESTATES CASE STUDY:THE GRAND OUTLET, KIIC INDUSTRIAL ESTATE, KEC.TELUKJAMBE BARAT, KARAWANG REGENCY
The growth of Karawang Regency as a periurban area for the Jabodetabekpunjur and Bandung Raya metropolitan areas continues to increase the economic growth of Karawang Regency, which is currently undergoing transformation towards urban economic activities, in addition to its role as one of the lar...
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| Format: | Final Project |
| Language: | Indonesia |
| Subjects: | |
| Online Access: | https://digilib.itb.ac.id/gdl/view/81985 |
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| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |
| Summary: | The growth of Karawang Regency as a periurban area for the Jabodetabekpunjur
and Bandung Raya metropolitan areas continues to increase the economic growth
of Karawang Regency, which is currently undergoing transformation towards
urban economic activities, in addition to its role as one of the largest rice barns in
West Java Province. With a total Regional Domestic Product (RDP) of IDR
243.713.201.000.000 in 2021, dominated by the “processing industry (70.81%)”
and followed by the “large and small-scale trading sector; motor vehicle and
motorcycle repair services (9.73%”), the “retail or trading secto”r has the
potential to continue growing and developing in Karawang Regency, marked by the
emergence of new shopping centers with the concept of Outlet malls, such as The
Grand Outlet - East Jakarta .
As a new concept for a shopping center in Karawang Regency or Indonesia, the
development process of an Outlet mall in Indonesia has gone through the process
of Innovation Diffusion towards the modern retail market, so in this study, we will
focus on identifying the factors and processes of innovation diffusion carried out
by PT Karawang Outlet Mall as the manager of The Grand Outlet - East Jakarta
, which will be identified through narrative research that emphasizes the provider's
perspective on the retail needs in Indonesia, which will be explained using
qualitative descriptive analysis methods, which is expected to become a
development strategy in identifying the process of Innovation Diffusion for the
development of shopping centers with other attractive concepts in Indonesia, both
with Outlet mall concepts and other retail innovations. |
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