ANALYSIS AND DESIGN OF A BLOCKCHAIN-BASED SECURITIES CROWDFUNDING SERVICE APPLICATION FOR STARTUPS

• Main Author: Raymonelika Manggala, Hughie
• Format: Final Project
• Language: Indonesia
• Online Access: https://digilib.itb.ac.id/gdl/view/82231
• Institution: Institut Teknologi Bandung

The failure of 90 percent of startups after receiving funding has made investors more conservative and selective. However, this attitude can have adverse effects on both parties, such as losing opportunities for investors and difficulties in securing funding for startups. To address this issue, a securities crowdfunding (SCF) application was developed. This application was created using the Activity-Centered Design (ACD) approach, which includes problem identification, defining objective solutions, design and development, demonstration, evaluation, and communication. The application was built by applying good design ethics and usability, ensuring ease of use and implementing blockchain technology to uphold data transparency and security. The implementation results of the high fidelity design showed comprehensive usability evaluation scores. Among 20 participants, the average System Usability Scale (SUS) score was 88.1 (range 72.5-100), and the average Single Ease Question (SEQ) score was between 6.5 to 6.7 on a 7-point scale for 5 different tasks. The average completion rate for the main tasks was 88%, with an average completion time of 51.2 seconds and an average of 23 clicks. The Minimum Viable Product (MVP) implementation for the main functionality has been successfully evaluated through a local environment system evaluation, demonstrating that this application is not only user-friendly but also has adequate technical performance to support a securities crowdfunding system.