DESIGN AND IMPLEMENTATION OF TRADITIONAL MARKET DIGITALIZATION E-COMMERCE APPLICATION SYSTEM INFRASTRUCTURE

• Main Author: Fuad Gumelar, Agil
• Format: Final Project
• Language: Indonesia
• Online Access: https://digilib.itb.ac.id/gdl/view/82424
• Institution: Institut Teknologi Bandung

Electronic commerce or online trading applications are modern trading technologies that are highly beneficial for market development, especially for small traders in traditional markets. The use of this technology is expected to expand market reach and bring potential new buyers to traders. Furthermore, the utilization of e-commerce applications is expected to generate low-cost and sustainable business solutions for traditional market traders. With the support of digital technology, traders can reach a wider range of potential buyers beyond the conventional market locations. This will undoubtedly have a positive impact on increasing income and competitiveness for small businesses. These digital applications are also expected to facilitate real-time and interactive product information and buyer needs. Traders can easily display product lists online, while buyers can freely browse and select items and communicate directly to inquire about specifications or product availability. This is expected to streamline the transaction process between both parties online. One of the key characteristics of shopping in traditional markets is the bargaining process between traders and buyers to obtain competitive prices. Although e- commerce applications can facilitate real-time product information, the bargaining process is not as straightforward as in conventional markets due to limited direct interaction. Therefore, designing digital bargaining features becomes important to accommodate the needs of traditional market traders and buyers in transacting on online platforms. This can increase interest in shopping through e-commerce among the public. This final project faces a major challenge, which is to ensure stable application performance even as the number of users continues to increase over time. Therefore, this research aims to design a robust application system infrastructure to handle high user access loads simultaneously, especially in the main product search feature. The expected outcome is to develop a reliable system architecture to support the growth of small e-commerce in the future. iv In the development of e-commerce applications to support the digitalization of traditional markets, system performance testing will be conducted by comparing the performance of existing product search algorithms, namely linear and heuristic algorithms. The main parameters to be measured are the system delays generated by each algorithm and the system throughput when tested under different usage loads. The results of these measurements are expected to reveal the strengths and weaknesses of each algorithm. Based on the results of the system delay measurements produced by these two algorithms, the implementation of hybrid algorithm techniques is expected to be carried out to leverage the strengths of each algorithm and mitigate their weaknesses. This is important to produce an optimal product search solution capable of handling increasing application usage loads. Thus, the application's performance in supporting digital transaction activities in traditional markets can continue to be guaranteed even as the number of traders and buyers using it increases.