DESIGN AND IMPLEMENTATION OF CYBER SECURITY IN THE DEVELOPMENT OF E-COMMERCE APPLICATION INFRASTRUCTURE FOR THE DIGITALIZATION OF TRADITIONAL MARKETS

• Main Author: Thalia Noveta, Ellena
• Format: Final Project
• Language: Indonesia
• Online Access: https://digilib.itb.ac.id/gdl/view/82478
• Institution: Institut Teknologi Bandung

Digital transformation is the process of adopting and utilizing digital technology to change how businesses operate, interact with customers, and deliver value. It involves rethinking traditional business models to enhance efficiency, competitiveness, and customer orientation in the digital era. There has been a development of various types of modern applications that integrate diverse user needs into one platform. These applications not only serve as e-commerce platforms but also provide other services such as messaging, digital payments, package delivery, online transportation, and even food delivery services. E-commerce mobile applications have revolutionized the way consumers shop and businesses operate. These applications provide a platform for businesses to sell their products and services directly to consumers, bypassing traditional retail channels. They offer a convenient, personalized, and seamless shopping experience, enabling consumers to shop anytime, anywhere. Features such as product search, reviews, secure payment options, and real-time order tracking enhance the user experience. Furthermore, they provide businesses with valuable consumer data, enabling targeted marketing and improved customer service. However, challenges such as data security, privacy concerns, and maintaining user engagement persist. Future research and development in this field aim to address these issues, making e-commerce mobile applications an integral part of the global retail landscape. Applications should also consider the social impact of their operations in the local market. This includes corporate social responsibility, such as empowering the local community, preserving the environment, and supporting social initiatives that have a positive impact. Since internet connectivity may vary in local markets, applications should be designed to operate efficiently even in unstable or slow network conditions. Applications should provide training and support to local merchants who may not be very familiar with e-commerce technology. This helps them manage their businesses effectively. iv However, to date, these applications have not yet covered the traditional market, which is a crucial source of income for small-scale traders. In Indonesia, traditional markets are still dominated by traders who are not familiar with technology, preferring to transact directly and interact face-to-face with customers. Through real-time ordering and delivery systems, applications have the potential to connect small traders in traditional markets with potential buyers outside the market. Thus, applications can help increase the income of small traders and expand their market coverage. Furthermore, providing valuable consumer data to businesses enables targeted marketing and improved customer service. However, challenges such as data security, privacy concerns, and maintaining user engagement persist. Future research and development in this field aim to address these issues, making e- commerce mobile applications an integral part of the national retail landscape. It is hoped that these digital applications can facilitate real-time and interactive product information and consumer needs. Merchants have the convenience of displaying their product listings online, while consumers have the freedom to view, select items, and communicate directly to inquire about product specifications or availability. It is expected that this will streamline the transaction process between merchants and consumers online. In the development of cyber security infrastructure, application performance security is maintained through cloud analytics services such as Google Cloud Armor, which includes API Defense and ReCaptcha Enterprise. The selection of the primary database is tailored to the requirements, while API Gateways, such as GCP API Gateway, are used to manage and secure access to microservices, configuration management using Ansible to achieve optimal efficiency and coordination. With this foundation, the design architecture ensures efficiency, scalability, and high availability in subsequent development. This application is a platform that can be accessed through various devices and displays products from traditional merchants. The purpose of this e-commerce is to support the government and society in increasing the income of merchants and the Gross Domestic Product (GDP) of the government, with the hope of improving the welfare of the merchants.