PRIORITIZING THE PRODUCT DEVELOPMENT ROADMAP OF ZAINS SOFTWARE AS A SERVICE (SAAS) USING ANALYTICAL HIERARCHY PROCESS (AHP)

• Main Author: Marliansyah Effendi, Yandri
• Format: Theses
• Language: Indonesia
• Subjects: Manajemen umum
• Online Access: https://digilib.itb.ac.id/gdl/view/83014
• Institution: Institut Teknologi Bandung

In 2014, PT Citra Niaga Teknologi (CNT) launched Zains, an Enterprise Resource Planning (ERP) Financial Management solution based on Software as a Service (SaaS) for NGOs collecting donations. Although the SaaS market in Indonesia is predicted to grow rapidly, Zains has experienced stagnant customer growth over the past five years and faced product stability issues in 2023. This highlights the need for evaluation and optimization of the product development roadmap. This research aims to prioritize the development of Zains using the Analytical Hierarchy Process (AHP), focusing on the key factors influencing development priorities. The research methodology combines qualitative data from a Focus Group Discussion (FGD) with the Board of Directors (BOD) of CNT and quantitative data from digital surveys. Qualitative data provide insights into strategic priorities, challenges, and development goals, while quantitative data through the AHP method determine the relative importance of various criteria and alternatives. This study identifies key criteria for product development, including market demand, financial impact, technological relevance, operational efficiency, and compliance and security. Affinity Diagrams and TOWS Matrix are used to analyze qualitative data from the FGD. The proposed alternatives include mobile application feature enhancements, AI-powered financial insights integration, and enhanced security features. The AHP results indicate that the integration of AI-powered financial insights is the primary alternative in the Zains development roadmap. These findings provide insights for CNT to optimize the development of Zains, maintaining relevance and competitiveness in the SaaS market. These recommendations are also beneficial for other SaaS providers facing similar challenges.