ANALYSIS OF FINANCIAL PLANNING ON ONLINE TOURISM BUSINESS TO IMPROVE BUSINESS PERFORMANCE: A CASE STUDY OF TRAVY

• Main Author: M. Anfasha Yunaryo, Hafizh
• Format: Final Project
• Language: Indonesia
• Online Access: https://digilib.itb.ac.id/gdl/view/83106
• Institution: Institut Teknologi Bandung

Travy is an app-based business that aims to contribute in the digitalization of Indonesia’s tourism industry by aiming to be a one stop travel planner app that offers their customers personalized travel itinerary. As a one stop travel app, Travy app provides features of services to prepare customers' travel itinerary based on their preferences that includes budgeting, determining transportation options, activities list, booking accommodation while on vacation, entrance tickets to tourist attractions, and others. With its current circumstances, Travy still needs to develop its app further while also facing several challenges in developing its business model. This research has the purpose to conduct a financial feasibility study for Travy business development plans. The main source of data utilized in this study comes from Travy's past activities, supplemented by assumptions drawn from accessible data on competitor companies, as well as further analysis of Travy situation and problem using SWOT analysis and fishbone diagram. This study also studies the company's financial feasibility projection by using the Internal Rate of Return (IRR), Net Present Value (NPV), Payback Period, and Scenario Analysis. Travy’s five-year feasibility study resulted as projected to reach payback period in 4,47 years, an NPV of Rp63,971,690, an IRR of 10.47% which is greater than the Weighted Average Cost of Capital (WACC) value of 3.17%. Therefore, with these results Travy business project can be concluded as feasible.