PERANCANGAN OKR BERDASARKAN BALANCED SCORECARD DALAM MANAJEMEN KINERJA BERKELANJUTAN PADA MEALTH.ID

• Main Author: Rumindo, Vanessa
• Format: Final Project
• Language: Indonesia
• Online Access: https://digilib.itb.ac.id/gdl/view/83168
• Institution: Institut Teknologi Bandung

This research focuses on Mealth.Id, a wellness services startup in Indonesia that experienced a significant revenue decline in 2023. The primary issue identified is the lack of effective performance management and clear corporate strategy, resulting in financial performance falling short of expectations. To address this problem, the study proposes the implementation of the OKR-scorecard model as a performance planning tool. This model combines the Objectives and Key Results (OKR) approach with the Balanced Scorecard (BSC) to enhance performance, alignment, and employee engagement. The design of the OKR-Scorecard begins with breaking down the company's strategy into strategic objectives categorized within the four perspectives of the Balanced Scorecard. This aims to comprehensively assess all aspects of performance. The identified strategic objectives are then incorporated into a designed strategy map. Once the strategy map is constructed and verified, the design of the OKR-scorecard follows. This OKR-scorecard comprises strategic OKRs that holistically review all performance aspects and are further detailed into divisional and individual OKRs focusing on the company's critical performance areas. The derivation process of OKRs from the strategic level is conducted by considering priority weights represented through the Analytical Hierarchy Process (AHP). The formulated OKR-Scorecard then becomes the foundation for designing a performance evaluation proposal based on OKR-scoring, self-reflection, and self-assessment. The research results in three main outputs: a strategy map, the design of the OKR-scorecard divided into strategic (comprising 16 strategic objectives), divisional, and individual levels with a focus on the operational division, and a performance evaluation plan. These outputs are expected to provide a foundation for Mealth.Id to implement sustainable performance management across the entire company.