INTERIOR DESIGN OF WELLNESS CENTER IN UBUD WITH TOURISM APPROACH TO PROMOTE BALINESE TRADITIONAL BODY CARE PRODUCTS

This report is based on the problem of the rise of foreign investment in Indonesia, especially Bali, and the ignorance of local and foreign communities about traditional Balinese products that have the potential to compete in the international market. In this case, the topic I raised is tradition...

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Bibliographic Details
Main Author: Ramadhani Aziz, Mutia
Format: Final Project
Language:Indonesia
Online Access:https://digilib.itb.ac.id/gdl/view/83215
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Institution: Institut Teknologi Bandung
Language: Indonesia
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Summary:This report is based on the problem of the rise of foreign investment in Indonesia, especially Bali, and the ignorance of local and foreign communities about traditional Balinese products that have the potential to compete in the international market. In this case, the topic I raised is traditional Balinese body care products, with their unique ingredients and benefits that I think it is a pity if they are not known by the wider community. The Wellness Center was felt to be the right design as a means of promotion and education for visitors implicitly about traditional Balinese body care products. Wrapping the main intention to promote the product by selling a healthy lifestyle trend as a whole, is the main way to attract visitors to the design. By providing relaxation facilities as the main facility, visitors also get education from supporting facilities such as the provision of fragrance installations and in each relaxation area. It is hoped that after receiving information and attractive promotions, visitors will understand more and want to buy products available at retail facilities. The tourism approach was chosen for this design because it is considered to be sustainable with the design objective, namely to increase the attractiveness of domestic products.