OMNI CHANNEL RETAILING AND CUSTOMER RETENTION AT MATAHARI: A COMPREHENSIVE ANALYSIS OF MATAHARI DEPARTMENT STORE
The retail industry has witnessed a significant transformation with the rise of digital technology, particularly through the adoption of omnichannel retailing, which integrates various customer touchpoints such as physical stores, online websites, and mobile apps. This comprehensive study examine...
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| Format: | Theses |
| Language: | Indonesia |
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| Online Access: | https://digilib.itb.ac.id/gdl/view/83218 |
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| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |