THE IMPACT OF PERCEIVED USEFULNESS AND PERCEIVED EASE OF USE OF SEARCH ENGINE TOWARDS SEARCH ENGINE INFORMATION SEEKING BEHAVIOR REGARDING INDONESIAN MSMES
Indonesian MSMEs are the backbone of the economy, yet a significant 82.5% remain offline, facing considerable marketing challenges. This study aims to investigate how search engines’ perceived usefulness and perceived ease of use influence search engine information seeking behavior towards these ent...
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| Format: | Final Project |
| Language: | Indonesia |
| Online Access: | https://digilib.itb.ac.id/gdl/view/83262 |
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| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |