THE EFFECT OF CONTENT MARKETING IN SOCIAL MEDIA TOWARDS BRAND LOYALTY WITH A MEDIATING ROLE BRAND AWARENESS, BRAND IMAGE, WORD OF MOUTH, AND BRAND TRUST: THE CASE OF LAZADA INDONESIA
The significant decrease in the number of visitors indicates the urgent requirement for strategic enhancements and competitive differentiation in order to gain new customers and retain existing ones. One of the approaches is to efficiently utilize and enhance content marketing in social media to inc...
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| Format: | Theses |
| Language: | Indonesia |
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| Online Access: | https://digilib.itb.ac.id/gdl/view/83292 |
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| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |