THE EFFECT OF RESTAURANT NAME AND HALAL CLAIM ON PERCEIVED AUTHENTICITY, HALAL BRAND TRUST, AND PERCEIVED VALUE IN CHINESE RESTAURANTS
Due to the impact of globalization, the culinary landscape in Indonesia has become vast and diverse. The growing popularity of international cuisines, driven by globalization, tourism, and pop culture, has led to the emergence of numerous foreign restaurants in Indonesia. However, the authenticity o...
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| Format: | Final Project |
| Language: | Indonesia |
| Online Access: | https://digilib.itb.ac.id/gdl/view/83334 |
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| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |
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