PROPOSED MARKETING STRATEGY TO INCREASE SALES SNACK FOOD POPCORN (CASE STUDY: KARMELLOW)
Karmellow is one of the popcorn snacks produced by PT Suara Matahari Trading (SUMATRA Group). Karmellow has three flavors of popcorn in 20 grams at an affordable price. Based on the research, there is a demand for snack food, especially popcorn, for consumers in Indonesia due to increasing snack foo...
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| Format: | Theses |
| Language: | Indonesia |
| Online Access: | https://digilib.itb.ac.id/gdl/view/83352 |
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| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |