#TITLE_ALTERNATIVE#

• Main Author: TEDDY (NIM 29105040), JOHAN
• Format: Theses
• Language: Indonesia
• Online Access: https://digilib.itb.ac.id/gdl/view/8339
• Institution: Institut Teknologi Bandung

Tourism industry is fast growing industry in Bandung. This condition is related with easier access to reach city of Bandung since the opening of Cipularang toll road. Other industries influenced by the growth of tourism industry are hotelier industry, restaurant industry, mall industry, and Factory Outlet.<p> <br /> <br /> <br /> <br /> <br /> Hotel X located at strategic area in downtown Bandung. Currently, Hotel X has 40 rooms in Deluxe type. With limited capacity of rooms, selling in discounted price is not appropriate anymore. In future Hotel X planned to increase the capacity to 75 rooms.<p> <br /> <br /> <br /> <br /> <br /> Yield Management is a tool used by the industri which has constrain in capacity offered to reach optimum revenue. Yield Management gives the right price to the right consumer at the right time. Airlines industries, Hotelier industries and car rental industries are the industry which successfully develop yield management technique. Phases in yield management implementation are demand forecasting, especially demand forecasting for non discounted price; setting the critical ratio; find Q based on F(Q) probability; set the protection level for consumers who assumed willing to pay the non discounted price; and finally set the expected revenue addition from the implementation of Yield Management.<p> <br /> <br /> <br /> <br /> <br /> If corporate implement yield management, in the year of 2012, it projected that they will have positive net cashflow with difference of Rp.943.527.036,00 compared with no implementation of Yield Management. It requires a shift in selliung paradigm from unit based selling to revenue based.