DESIGNING NFT VIDEO GAME WITH OWNERSHIP EFFECT APPROACH TO PRESERVE INDONESIAN TRADITIONAL JEWELLERY FOR THE MILLENNIAL GENERATION

• Main Author: Afif, Muhammad
• Format: Theses
• Language: Indonesia
• Online Access: https://digilib.itb.ac.id/gdl/view/83424
• Institution: Institut Teknologi Bandung

The preservation of traditional Indonesian jewelry is a crucial effort to strengthen Indonesia's cultural defense amid the influx of foreign cultural influences in the digital era. This study aims to design an NFT-based video game using a sense of ownership approach specifically for millennials. The primary focus of this research is to cultivate new value for traditional Indonesian jewelry in the virtual world through NFTs, as well as to design interactions and an economic model within the game that can enhance players' sense of ownership. Additionally, the study seeks to evaluate the impact of the game on millennial motivation to recognize and appreciate traditional jewelry. The research methodology employed is game design with a Playcentric Approach. Key findings indicate that the integration of myths into NFTs successfully adds significant cultural and emotional value to the game. The interaction design, which includes the Raid and Guard modes, along with the NFT economic model, has significantly enhanced players' sense of ownership. The application of Affordance Ownership dimensions and the AISAS model has proven effective in reinforcing players' ownership feelings. In conclusion, this game design not only strengthens cultural identity but also has the potential to serve as engaging cultural education for millennials, making it relevant in the modern technological context.