PERANCANGAN KONSEP PANEL SURVEI RISET UMKM PADA CENTER FOR SME (COSMOS) DENGAN PENDEKATAN CHOICE BASED CONJOINT
Center for SME or Cosmos is an independent research insitute that focuses on development of MSME in Indonesia through research, education, and public advocacy. In order to run effective programs and services, Cosmos needs data and information about Indonesia MSME. For this reason, Cosmos wants to...
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| Format: | Final Project |
| Language: | Indonesia |
| Online Access: | https://digilib.itb.ac.id/gdl/view/83757 |
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| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |
| Summary: | Center for SME or Cosmos is an independent research insitute that focuses on
development of MSME in Indonesia through research, education, and public advocacy.
In order to run effective programs and services, Cosmos needs data and information
about Indonesia MSME. For this reason, Cosmos wants to build an MSME panel
survey research. Panel survey is a group of individuals who reflect a certain
population and are asked to fill out a survey overtime. This research aims to design a
panel survey concept through its attributes by considering the preferences of
Indonesian MSME.
Measurement of MSME preferences for panel survey was conducted using choice-based
conjoint (CBC) experiment. The attributes used in the experiment were non-material
rewards, monetary rewards, survey duration, reminders, and platform. Data collection
was conducted using non-probability sampling methods, namely judgemental
sampling and snowball sampling through online questionnaire distribution. The
questionnaire collected 85 MSME respondents data. To identify the heterogeneity of
preferences in MSME, segmentation is conducted using latent class regression (LCR)
method. The research result three segments which are divided based on differences in
characteristics of MSME location and turnover as well as their preferences for
attribute levels. Logistic regression on LCR can determine the most preferred panel
survey concept for each segment that was obtained from the attribute level with the
largest regression coefficient.
The panel survey concept selected to be developt first by Cosmos is Panel Survey
Concept 3. This concept is a combination of promotional assistance for non-material
rewards, e-wallet balance for monetary rewards, 5 minutes survey duration, reminders,
and apllication platform. This concept was selected because it is predicted to attract the
most MSME to join the panel survey reseach..
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