THE INFLUENCE OF CONSUMER BEHAVIOR AND CONSUMER PERCEPTION OF SOCIAL MEDIA CONTENT ON PURCHASE INTENTION OF POWDERED BREAST MILK SERVICES
This study investigates the impact of consumer behavior and perception on the purchase intention of powdered breast milk services provided by Mengasihi. With the rapid growth of social media usage in Indonesia, particularly Instagram, businesses face new challenges and opportunities in digital marke...
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| Format: | Final Project |
| Language: | Indonesia |
| Online Access: | https://digilib.itb.ac.id/gdl/view/83775 |
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| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |