THE INFLUENCE OF ECONOMIC VALUE AND ENVIRONMENTAL THREAT ON WASTE MANAGEMENT BEHAVIOR AMONG UNIVERSITY STUDENTS
The rapid increase in e-commerce activities has led to a significant rise in packaging waste, particularly plastic, posing severe environmental threats. This research aims to understand how perceptions of economic benefits and environmental threats drive waste management behaviors, with a focus on e...
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| Format: | Final Project |
| Language: | Indonesia |
| Online Access: | https://digilib.itb.ac.id/gdl/view/83785 |
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| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |
| Summary: | The rapid increase in e-commerce activities has led to a significant rise in packaging waste, particularly plastic, posing severe environmental threats. This research aims to understand how perceptions of economic benefits and environmental threats drive waste management behaviors, with a focus on engagement levels as a mediating factor. The research employs a quantitative approach, using surveys distributed to University Student’s online shoppers in Java and Sumatera, Indonesia with 248 respondents. The data reveals that both economic value and environmental threats significantly impact waste management behaviors. Specifically, economic incentives and financial rewards encourage better waste management practices, while heightened awareness of environmental threats drives individuals to adopt sustainable behaviors. The level of engagement plays a crucial mediating role, enhancing the effects of both economic value and environmental threats on waste management behaviors. This research contributes to the field by providing actionable insights for policymakers and businesses to develop targeted strategies that enhance engagement, communicate economic benefits, and raise environmental awareness, ultimately fostering more sustainable waste management practices. |
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