EVALUASI USABILITY DAN PERANCANGAN PERBAIKAN PADA WEBSITE BUKARA MENGGUNAKAN EYE TRACKER

• Main Author: Dwisaroha Tamba, Chelsea
• Format: Final Project
• Language: Indonesia
• Online Access: https://digilib.itb.ac.id/gdl/view/83889
• Institution: Institut Teknologi Bandung

PT Cinquer Agro Nusantara (CAN) is a company engaged in spices and is dedicated to providing high-quality spices for consumers. Bukara products were launched in the Indonesian market in 2022 and its official website was created in August 2023 to reach and attract new customers online. With the launch of the new Bukara site, Bukara's product manager wanted to know whether the site that had been designed could be accepted and used easily by potential users. The results of the preliminary study showed that 31 respondents (96.87%) found problems when using the Bukara site. Further evaluation is needed for the Bukara site. The approach used to evaluate the problems of the Bukara site is the usability concept. This study was conducted to determine the usability of the Bukara site and to formulate improvement proposals based on the evaluation results obtained. The usability evaluation methods used are usability testing and usability inquiry. Usability testing is carried out using Retrospective Think-Aloud (RTA), performance measures, and neuro-usability testing using an eye tracker. Meanwhile, usability inquiry uses the System Usability Scale (SUS) questionnaire to obtain usability assessments from participants. In this study, there were 20 participants categorized as new users. Participants were asked to perform four tasks selected based on the problems identified in the preliminary study results. By considering the results of the usability evaluation, improvement proposals will be prepared using the design thinking method. The results of the study showed that all tasks were successfully carried out effectively, but only Task 2 was successfully carried out efficiently. Based on the results of the error rate calculation, there were 24 types of errors found and 22 comments related to the problems experienced through the RTA results. The eye tracker results provide information about the participants' visual attention. The results of the SUS questionnaire obtained a value of 58.13 which was interpreted as a D (OK) value with a marginally acceptable rating. Based on the results of the usability evaluation, 15 improvement proposals were designed using the design thinking process in the form of a low-fidelity prototype.