IMPROVING COMPANY PERFORMANCE USING FINANCIAL PLANNING APPROACH TOWARD FRAGRANCE COMPANIES: A CASE STUDY OF SAJA

Perfume industry had development changes of the use of natural oils and synthetic oil components, influenced changing customer preferences and increased awareness of natural products. Saja, a perfume company established in 2022, offering natural products and capitalizing on this growing natural mark...

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Bibliographic Details
Main Author: Nafisah, Salmatun
Format: Final Project
Language:Indonesia
Online Access:https://digilib.itb.ac.id/gdl/view/83898
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Institution: Institut Teknologi Bandung
Language: Indonesia