STRATEGIC DECISION MAKING IN RIDE HAILINGINDUSTRY THROUGH SEGMENTATION
The objective of this paper is to find factors that affect decision making of ride hailing users that focus on the transportation perspective, and assess each importance of factors on each segmentation. This paper uses a mixed method approach with the objective of in-depth interview to find im...
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| Main Author: | |
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| Format: | Theses |
| Language: | Indonesia |
| Online Access: | https://digilib.itb.ac.id/gdl/view/83958 |
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| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |