PROPOSED MARKETING STRATEGY TO INCREASE SALES OF F&B BUSINESS (CASE STUDY: KAPAU ANAK SULTAN)

Indonesia's food and beverage industry has always been crowded with tight competition and broad innovation. Kapau Anak Sultan a newly established restaurant business since 2021, the first two and a half years, showed that the company could stand the tight competition in the F&B indust...

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Bibliographic Details
Main Author: Dwiastuti, Aryanti
Format: Theses
Language:Indonesia
Online Access:https://digilib.itb.ac.id/gdl/view/83968
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Institution: Institut Teknologi Bandung
Language: Indonesia