PROPOSED BUSINESS STRATEGY IN OTT-DOMINATED ERA TO COUNTER THE DECLINING INTERCONNECTION BUSINESS OF PT.TELKOM INDONESIA
The telecommunication industry in Indonesia has experienced significant changes, largely driven by the rapid growth of Over-the-Top (OTT) services such as WhatsApp, Facebook Messenger, and Telegram. These platforms have drastically impacted consumer behaviour, shifting preferences from traditi...
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| Format: | Theses |
| Language: | Indonesia |
| Online Access: | https://digilib.itb.ac.id/gdl/view/83993 |
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| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |