OPTIMIZING USER RETENTION FOR A DIGITAL RECRUITMENT APP WITH CLM AND THE HOOKED MODEL
As the digital recruitment market in Indonesia becomes increasingly competitive, it is crucial for Atma, a job portal tech startup, to retain a strong user base for sustainability and growth. Retention is vital for demonstrating product-market fit, monetization potential, and attracting future...
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| Format: | Theses |
| Language: | Indonesia |
| Online Access: | https://digilib.itb.ac.id/gdl/view/84007 |
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| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |
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