DEVELOPMENT OF MARKETING STRATEGY TO IMPROVE MIFX MARKET PENETRATION IN INDONESIA

Indonesia's financial technology (fintech) sector has seen unprecedented growth, driven by increasing digital connectivity and a robust economic framework that supports innovation in financial services. Within this burgeoning sector, forex trading platforms, particularly those offered by...

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Bibliographic Details
Main Author: Puspita Melati, Sella
Format: Theses
Language:Indonesia
Online Access:https://digilib.itb.ac.id/gdl/view/84026
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Institution: Institut Teknologi Bandung
Language: Indonesia