INVESTMENT PROJECT ANALYSIS OF SELF-OWNED PATTERN PRINTED KAIN AS PRODUCT INNOVATION STRATEGY IN FASHION BUSINESS: A CASE STUDY OF TANAIR
Many young Indonesians, especially Generation Z, lack a strong national identity, creating a need to instill pride and love in their culture (Manurung et al., 2022). Fashion is a powerful means of self-expression, and the growing Indonesian fashion market presents opportunities. Tanair, founded in 2...
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| Format: | Final Project |
| Language: | Indonesia |
| Online Access: | https://digilib.itb.ac.id/gdl/view/84037 |
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| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |